Marketing Plan 101 - Create Your Roadmap To Success
Hosted by SCORE Palm Beach County
Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? If this is you...then it sounds like you may need a marketing plan! Without a plan in place, you could potentially waste thousands of dollars and hundreds of hours trying to grow your business.
A well executed marketing plan will help you:
Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities and Threat
Define your target audience with buyer personas
Develop a budget
Define your brand with proper visuals and messaging
Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness
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