Digital Marketing Essentials-WEBINAR

Hosted by SCORE California Capital WBC

This class is for busy business owners at any stage who want to know exactly how to focus and get solid results from their marketing efforts. We cover these digital basics:

• How to develop a content calendar for consistent year-round marketing. (Participants will receive a complimentary digital planning calendar)
• Email marketing tips and tricks
• How to effectively use social media to grow your brand and build loyalty
• How PR plays a role in your marketing plan
• How Google Analytics will help you more effectively build and grow your marketing strategy
• Search Engine Optimization
• Google ads vs Facebook ads
• Importance of good visuals (photo and video) to promote your brand
• Which digital tools will help make your job easier