E-Mail Marketing Essentials For Business-WEBINAR Part 1

Hosted by SCORE Santa Barbara, CA

Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This Two-Part series will teach basic and advanced techniques to propel your E-Mail efforts.

Part 1:

• Marketing plan basics and why it is important for your e-mail marketing
• The latest e-mail marketing statistics and why e-mail is still the #1 marketing tool
• The 5 C’s of E-Mail Marketing Basics-Collect, Calendar, Create, Consistency and Clean
• How to create a content calendar with a complimentary digital version sent to all students
• How to pick the E-Mail platform right for your business
• Anatomy of E-Mail design
• Subject Line tips
• Best times and days to send E-Mails